Competitive intelligence is a crucial part of evaluating your own digital ad strategy and planning for the future. How else can you benchmark your campaigns to understand what true success means for your vertical?
Let's face it. Your competitors are already spying on your digital advertising strategy. How are you going to fight back in an ever increasing competitive space? As the world of digital continues to be complex and murky, you need tools that help you find transparency amongst the landscape.
From choosing the best tools to spy back on your competitors, to benchmarking your budget against brands in your space, incorporating competitive intelligence is necessary to be successful in today's advertising world.
This ebook covers solutions and tactics for monitoring your competitive landscape, why this intelligence is important, and how you can fuel your own digital strategy with these insights.
Digital advertising intelligence provides the necessary data to adjust your strategy in real-time and react to competitors. Learn more with this resource.
An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.