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Last Thursday, William Merchan, CMO of Pathmatics, and Marc Vermut, VP of Services at Neustar joined forces for a webinar to cover (almost) everything you need to know about marketing mix modeling .
This webinar includes a major focus on how digital intelligence is an imperative piece of any sophisticated marketing mix today--and for good reason. Users are engaging with digital more than any other media channel -- in fact, digital passed TV at a global scale in 2016.
Marketing intelligence, like marketing mix modeling, powers marketers to make smarter decisions--helping them know what worked, and how to make it better. In this webinar, you'll learn:
Interested in joining our next webinar on location data and analytics with OnSpot Data? Register now.
With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.
Ready to answer your digital marketing questions?