Last Thursday, William Merchan, CMO of Pathmatics, and Marc Vermut, VP of Services at Neustar joined forces for a webinar to cover (almost) everything you need to know about marketing mix modeling .
This webinar includes a major focus on how digital intelligence is an imperative piece of any sophisticated marketing mix today--and for good reason. Users are engaging with digital more than any other media channel -- in fact, digital passed TV at a global scale in 2016.
Missed the webinar?
Marketing intelligence, like marketing mix modeling, powers marketers to make smarter decisions--helping them know what worked, and how to make it better. In this webinar, you'll learn:
- Why challenges in data access and availability are driving adoption of marketing mix modeling
- How a unified measurement approach can influence how you measure your marketing and the decisions you make
- How share of voice impacts marketing mix results
- Why brands using marketing mix modeling to see improved results
Interested in joining our next webinar on location data and analytics with OnSpot Data? Register now.
With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.