Pathmatics Blog

Webinar Recap: Best Practices for Incorporating Digital into Your Marketing Mix Models

February 25 2019
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q3_top_advertisers-705208-edited

Last Thursday, William Merchan, CMO of Pathmatics, and Marc Vermut, VP of Services at Neustar joined forces for a webinar to cover (almost) everything you need to know about marketing mix modeling . 

This webinar includes a major focus on how digital intelligence is an imperative piece of any sophisticated marketing mix today--and for good reason. Users are engaging with digital more than any other media channel -- in fact, digital passed TV at a global scale in 2016. 

Missed the webinar? 

Marketing intelligence, like marketing mix modeling, powers marketers to make smarter decisions--helping them know what worked, and how to make it better. In this webinar, you'll learn:

  • Why challenges in data access and availability are driving adoption of marketing mix modeling
  • How a unified measurement approach can influence how you measure your marketing and the decisions you make 
  • How share of voice impacts marketing mix results
  • Why brands using marketing mix modeling to see improved results

Download Now

Interested in joining our next webinar on location data and analytics with OnSpot Data? Register now.

About Author

Sarah Fleishman

With almost a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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