Infographic: Programmatic Quantity vs. Quality

Aug 23, 2016 5:00:00 PM



Last month, our CEO Gabe Gottlieb spoke at MediaPost’s OMMA LA Conference and dispelled many of the myths around programmatic media buying. Myths such as subpar quality placements, below-the-fold impressions, and inefficiency, amongst others. Many of these factors influence the decisions of media buyers to allocate more or less budget to programmatic buying, but what are the actual facts?

We investigated programmatic buying trends for the second quarter of 2016, including a breakdown of above the fold impressions, average pixel location on page, and impression share across devices. See below for an infographic recap of the top programmatic trends.

Q2 Insights

Does this data affect your media buying plans? What other factors are important to you in proving quality? Let us know in the comments.

How much does your competitor spend on programmatic?

Find out now with our free advertising insights report, including your competitor's:

  • Top Creatives
  • Daily Spend & Impression ShareBrand_report_my_competitor_2-1.png
  • Buying Channels & Intermediaries
  • Top Sites
  • Estimated Site Spend & Impression Share

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Jordan Kramer

Written by Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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