Last month, our CEO Gabe Gottlieb spoke at MediaPost’s OMMA LA Conference and dispelled many of the myths around programmatic media buying. Myths such as subpar quality placements, below-the-fold impressions, and inefficiency, amongst others. Many of these factors influence the decisions of media buyers to allocate more or less budget to programmatic buying, but what are the actual facts?
How much does your competitor spend on programmatic?
Find out now with our free advertising insights report, including your competitor's:
- Top Creatives
- Daily Spend & Impression Share
- Buying Channels & Intermediaries
- Top Sites
- Estimated Site Spend & Impression Share