Last month, our CEO Gabe Gottlieb spoke at MediaPost’s OMMA LA Conference and dispelled many of the myths around programmatic media buying. Myths such as subpar quality placements, below-the-fold impressions, and inefficiency, amongst others. Many of these factors influence the decisions of media buyers to allocate more or less budget to programmatic buying, but what are the actual facts?
We investigated programmatic buying trends for the second quarter of 2016, including a breakdown of above the fold impressions, average pixel location on page, and impression share across devices. See below for an infographic recap of the top programmatic trends.
Q2 Insights
Does this data affect your media buying plans? What other factors are important to you in proving quality? Let us know in the comments.
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- Top Creatives
- Daily Spend & Impression Share
- Buying Channels & Intermediaries
- Top Sites
- Estimated Site Spend & Impression Share
