Today we're excited to announce the release of Explorer 2.0 - our largest update since launch. With Explorer 2.0 (formerly known as Adroutes), users can now optimize their marketing efforts with the largest range of data from Explorer 2.0, and now have access to ad data from behind paywalls, such as those on Hulu and across video platforms, such as YouTube.
Explorer 2.0 includes three new updates:
The new panel provides unique insights and visibility into mid-roll and post-roll video ads, targeted ads, retargeted ads, login-required site ads (such as those found on Business Insider, Wall Street Journal, etc.), and YouTube ads, allowing marketers to see their brand’s share of voice and campaign performance relative to competitors to make the best possible data-driven decisions. The new panel also offers a more comprehensive view of the ad landscape to help drive increased accuracy in data and reporting.
Report builder makes it easier than ever to create custom reports from large amounts of data to quickly export. Users can configure precise filters and metrics that they want, and export reports for advanced analytics needs, such as supporting internal data science teams.
Explorer users will now have always-on support at their fingertips. With an extensive glossary, FAQ, step-by-step tutorials, and a new methodology overview, users will be empowered with new insight and support options.
Explorer 2.0 offers users over five times more captures of video creatives, and over a hundred times more pages sampled per day on YouTube to give the most complete picture across the digital ad spend landscape. Also, Explorer 2.0 offers more coverage across demand-side platforms (DSPs), capturing roughly two times more targeting and retargeting data than before.
“Since we first launched Explorer, we’ve been committed to making the user experience as seamless as possible, while providing an integrated platform that fits the needs of brands, publishers, and marketers,” said Gabe Gottlieb, CEO and co-founder, Pathmatics. “Explorer 2.0 augments our marketing intelligence platform with increased data availability and enhanced usability to help our customers with their biggest marketing decisions.”
Look out for in-product updates to let you know when these features are accessible to you in Explorer. You can read the full release here or learn more about Explorer 2.0 on our Explorer product page.
William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief marketing officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.