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Pathmatics Blog

Introducing Pathmatics IO

February 06 2019 by William Merchan

Today we announced that we are hitting the road in 2019 with a new roadshow designed and curated for disruptive marketers in the digital advertising ecosystem.  Our goal in creating this new program was to take what we hear about how insights from Explorer are driving high impact changes at agencies, publishers and brands to the masses.



This isn't a cookie cutter approach to an event, but rather a collaborative and immersive program to help current and future partners get the most out of their digital advertising efforts.  We are kicking off in Seattle and will be announcing the dates and details for future cities soon.

In each of these sessions we will share how to:

  • Track competitors’ digital ad spend across different platforms including Facebook
  • Better identify ad placement opportunities
  • Audit publishing and technology partners and optimize buying
  • Craft new creative strategies

You can sign up for the first Pathmatics IO in Seattle on February 26-27 here. Keep an eye on our blog and events page for more details on the next cities soon.




About Author
William Merchan

William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief revenue officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.

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