Over the course of Q3, the top 500 advertisers spent upwards of $3.3 billion on digital advertising across all devices. That’s an increase of more than a half million dollars as compared to Q2 spend.
Interested to see which advertisers and industries are upping the ante?
We recently released the Q3 Top Advertisers Report, featuring top digital spenders across desktop, mobile, and video—all compiled using the Pathmatics data. In addition to quarterly highlights, here’s what you can expect in the report:
- Q3’s Top Display Advertisers
- Q3’s Top Mobile Spenders
- Q3’s Top Desktop Video Spenders
The Pathmatics team compiled this report so that, as advertisers and publishers, you can craft more informed, data-driven strategies heading into the New Year.
You can download the report here or read on for key highlights and takeaways.
Samsung Increases Ad Spend for
Product Launch
Samsung increased its digital advertising budget by roughly $23 million, as compared to the second quarter. We’re not surprised seeing as Samsung welcomed its new product—the Galaxy Note 8—in mid-September.
Samsung spent more than any other brand in Q3, with a grand total of $80 million in spend. Also significant to note, $78 million of that total was allocated to direct advertising.
Financial Services Continues to Dominate Overall Industry Spending
Financial services spent more on digital advertising than any other industry in Q3, followed by Computers & Consumer Electronics and Retail.
Top Financial Services advertisers include Geico ($36.6 million), LendingTree, LLC. ($26.8 million), American Express Company ($22.3 million), and Capital One Financial Corporation ($21.1 million).
And, when it comes to popular sites on which to advertise, Financial Services advertisers chose YouTube, aol.com, ebay.com, and realtor.com most frequently.
Direct Buys Continue to be Most Popular
Buying Method
Most advertisers continued to buy direct, which made up 80% of spend across platforms. Roughly 16% of impressions were purchased via an ad network, 3% via DSP and only 1% remains unknown.
When it comes to device, mobile display claimed 77% of budget, and desktop came in second with 75% of allocated spend.
Download the Q3 Top Advertisers report to see a full breakdown of this data.
Related Reads:
- How Does Pathmatics Work?
- Pros and Cons of Ad Intelligence: Is It Really Worth It?
- The Ad Preview Tool You Need in Your Arsenal
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