Closing out the final quarter of 2017, the Financial Services category continued to dominate by relative frequency across display, mobile, and video digital advertising channels. Big ad spenders like LendingTree, Geico, Progressive, and Capital One led the charge targeting top sites like eBay, YouTube, and AOL. The Computers & Consumer Electronics category followed, looking to desktop and mobile video as the biggest part of their advertising campaigns while FinServ advertisers focused on display.
Read the Full Q4 Top Advertisers Report
Our quarterly report covers the top digital advertisers across desktop, mobile, and video. Discover the top categories across devices and see which brands are leading by spend and impressions.
Financial Services ranks as overall top category, focusing spend on display and mobile device-types.
Computers & Consumer Electronics brands target desktop and mobile video channels
Grammerly, Samsung, and LendingTree lead across device-types.