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Pathmatics Blog
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Introducing the Q4 2017 Top Advertisers Report

February 15 2018 by Jordan Kramer

Closing out the final quarter of 2017, the Financial Services category continued to dominate by relative frequency across display, mobile, and video digital advertising channels. Big ad spenders like LendingTree, Geico, Progressive, and Capital One led the charge targeting top sites like eBay, YouTube, and AOL. The Computers & Consumer Electronics category followed, looking to desktop and mobile video as the biggest part of their advertising campaigns while FinServ advertisers focused on display.

Over half of digital ad spend for the Financial Services category in the Fourth Quarter was invested on display advertising. FinServ brands historically focus on display as a key piece of their digital strategy to drive conversions for activities like credit card sign-ups, mortgage inquiries, and overall financial related items that consumers are more comfortable doing from a desktop computer.
Social advertising amongst Financial Services brands increased from sixteen percent of category spend share in Q3 to twenty-one percent share in Q4. This shift caused video spend to scale back slightly while mobile spend remained consistent.    

Read the Full Q4 Top Advertisers Report

Q4 2017 Top Advertisers Ebook Cover.png

Our quarterly report covers the top digital advertisers across desktop, mobile, and video. Discover the top categories across devices and see which brands are leading by spend and impressions.


  • Financial Services ranks as overall top category, focusing spend on display and mobile device-types.
  • Computers & Consumer Electronics brands target desktop and mobile video channels
  • Grammerly, Samsung, and LendingTree lead across device-types.

 Download The Report


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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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