The year may be hurling to a close (is it Q4 already?), but we've been busy working on some great updates to Explorer that we think you're going to love.
These updates are part of our multiphase project to reshape our data classification, bringing deeper and more intuitive insights to our customers. Check out some of our latest feature enhancements below.
Advertiser Comparison: Filter by Category
When comparing Advertisers and Brands, you can now filter by a specific Category to get deeper insights into spend for certain product types.
Compare top 5 Brands Within a Category
This new shortcut allows you to compare the top 5 brands in your chosen category instantly, instead of manually inputting them from our compare tool.
Improved Search Experience
Now it’s even easier to find what you’re looking for! See relationships between parent brands and categories in an easier-to-read list, and distinguish between entity types at a glance or with the filter.
Top Brands Table
In addition to the top Advertisers, you can now see the top Brands within a given Category for deeper insights.
And there's more to come--much more. Want to see this data IRL? Let's get you set up with a demo.
With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.