Today we're announcing our partnership with Mintel Comperemedia one of our investors and strategic partners.
Shafiq Rajani, Vice President, Mintel Comperemedia said:
“From day one, we’ve been ecstatic about the partnership between Mintel Comperemedia and Pathmatics. Not only is Pathmatics a solid cultural fit for us, but the team there is obsessed with and truly driven by their mission.
“Pathmatics’ relentless pursuit to bring transparency to the digital advertising world has given our analysts the confidence and ability to provide Mintel clients with the most comprehensive, cross-channel insights. We are proud to call Pathmatics our partner and look forward to further collaboration over the next several years.”
Pathmatics digital insights now power the Mintel Comperemedia's competitive intelligence platform. Combined with Mintel Comperemedia’s consultancy, brands and agencies benefit from competitive monitoring, marketing analysis and creative analysis, including insights into competitor creative strategies, ad spend, and performance across Facebook, display, video, mobile, print and native advertising channels.
Gabe Gottlieb, CEO, Pathmatics, said:
“We created Pathmatics to bring much needed transparency into the ad industry and give our customers the best insights possible to make smart and informed marketing decisions. Through our new partnership with Mintel, we are doubling-down on this core mission. Both Mintel and Pathmatics share a similar commitment to our clients, providing them with the unique perspective they need to navigate an increasingly complex media landscape.”
You can read the full release here.
Mintel is the world's leading market intelligence agency. For over 40 years, Mintel's expert analysis of the highest quality data and market research has directly impacted on client success. With offices in London, Chicago, Shanghai, Belfast, Düsseldorf, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Seoul, Singapore, Sydney, Tokyo, and Toronto, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com.
Pathmatics turns the world’s marketing data into actionable insights. As consumption rapidly shifts to digital, media decisions have become too complex and opaque. The Pathmatics marketing intelligence platform creates trust and transparency, giving visibility into the digital ad performance of brands, their competitors, and entire industries. It brings together display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom and Possible. Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures.
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With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.