We are excited to announce the launch of an exclusive partnership with Kantar Media to power social advertising data into their suite of digital offerings. One of our goals has always been to promote transparency in digital advertising, and forging a relationship with one of the world's largest global media intelligence companies allows us to service even more marketers on a daily basis.
Social advertising data is crucial to the planning and execution of today’s media strategies. By incorporating this level of intelligence in your day-to-day, marketers are able to act and react more efficiently in the ever-changing digital landscape.
This partnership does not affect our current customers with access to digital and social data, and only enriches the offerings provided by Kantar Media.
Brands and marketers that use the Kantar Media platform previously had access to a broad range of rich digital and traditional ad intelligence data. Through this partnership with Pathmatics, they can now also see how their competitors are advertising across Facebook, including spend, ad type, size and creative.
Advertisers currently don’t have a means for accessing social media spend data in conjunction with a full multimedia offering,” says Manish Bhatia, CEO, North America, Kantar Media. “Our partnership with Pathmatics will provide the most complete and comprehensive view of digital advertising available anywhere. With our insights, advertisers will be able to optimize campaigns and have better informed multimedia marketing strategies through a single platform that gives brand insights across traditional and digital media. Media companies and digital publishers will also gain a stronger understanding of their own competitive positioning and how they can help brands connect with their audiences.”
“Transparency in digital marketing is a strategic focus for our company, including in this partnership with Kantar Media,” said Gabe Gottlieb, Founder and CEO, Pathmatics. “Our collaboration with Kantar Media is unlocking the potential for marketers to research, plan, and act on unique insights on Facebook and other media channels.”
To read more about the announcement, including new data revealing how leading advertisers are diverting spend from TV and other channels to invest in Facebook, check out the full release here.
For more insights, be sure to sign up for our upcoming webinar with Gabe Gottlieb, Pathmatics CEO, and Manish Bhatia, CEO North America, Kantar Media, discussing media trends on October 10th.