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Pathmatics Blog
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Brand Marketing Strategy Insights for CPG: A New Taxonomy

January 20 2021 by Matthew Bozin




Out with the old and in with the new

Pathmatics is overhauling the way we classify categories and brands with our new taxonomy. This massive project is years in the making and we've tackled one of our most popular categories first, Consumer Packaged Goods (CPG). Now, you'll be able to see deeper brand layers, see how spend breaks down across a parent company's brands, and glean even more insights into creatives, brand marketing strategy and ad campaigns. But in case you're a more visual learner (us too...) Here's a glimpse of what it looks like in Pathmatics Explorer.

Screen Shot 2021-01-19 at 12.31.29 PM

More Coming Soon

While our first updates to CPG brands will encompass Feminine Care, Grooming, Haircare, Household Goods, Oral Care and Skincare, we'll be releasing updated taxonomy for new brand categories in the coming months. If you're a current customer, you don't need to do anything - the updates are live in Pathmatics Explorer. Just log in and check it out! 

If you're a future customer, see our new taxonomy in action with a custom demo. You're not going to want to miss this.

Because, you know what they say...nothing is certain in this world but death and taxonomy. Ok, maybe that's not quite the saying, but you get the point.

About Author
Matthew Bozin

After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.

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