While you were getting your Halloween costumes ready, advertisers like Apple and Zulily were kicking off Q4 with huge digital advertising campaigns. Coming in as the top digital advertiser for the month of October, Apple Inc. put an emphasis on video, and had a major new product release to fuel spend. The Auto category continued strong, falling only to Financial Services overall, but led on video for the first time in 2016.
Finishing out the top three categories on digital was Retail, with a large presence on desktop led by Zulily. The online retailer dedicated over 95% of their digital budget for the month on desktop/display advertising, with the remaining 5% going towards mobile+tablet. Read on for more digital insights from the month, and download the free report detailing all of the cross-channel top digital advertisers here.
Apple, Inc. Is October’s Top Digital Ad Spender
The Auto Category Leads on Video For the First Time in 2016
Zulily Tops Retail on Desktop
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An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.