Today we're thrilled to announce the expansion of our coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into:
- Ad creatives and flighting
- Messaging strategies
- Gender and device insights
- Regional targeting
Check out our product spotlight to see CA data in action:
This Pathmatics expansion includes geographic breakdowns of ad spend for the five largest major metropolitan areas in Canada, as well as data insights for all Canadian provinces and territories. Data for this region dates back to January 1, 2017.
Until now, there has been a lack of visibility into social ad spend within the Canadian market. Through Pathmatics’ expansion, marketers and brands with a presence in Canada will have greater transparency into the digital ad landscape, and the ability to make more informed decisions about how they invest their advertising dollars.
- Gabe Gottlieb, CEO, Pathmatics
Pathmatics data reveals that brands are investing heavily in social, with Canada’s top advertisers across all categories (including TD Bank Group, Procter & Gamble, Loblaw Companies, and TELUS) consistently allocating about half of their digital ad dollars to Facebook over the last two years. Read more about this in our 2019 H1 Facebook Report.
William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief marketing officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.