Pathmatics has joined the twitterverse! Adding to our stable of social networks, Pathmatics now tracks paid Twitter advertising in the US. That makes coverage for 3 social media platforms (including youtube), and 73% of total social media advertising as we continue forging ahead with our industry-leading ad intelligence.
Now, you can see creatives, daily spend and daily impressions for brands advertising on the avian-themed (yeah, we're going there) social network. With 328 million active monthly users, and 42% of global internet users having twitter accounts, advertisers are flocking (it's only going to get better) to the social giant.
Let's take the brand Nestle, for example - the top bird (we're here all week, folks) on Twitter, which has spent over $4MM in the last 30 days. In fact, the food and drink category seems to be ahead of the curve, accounting for the top 5 advertisers - all Consumer Packaged Goods (CPG) brands. That's probably enough to ruffle some feathers (applause, please) in the market.
Take a look at our Twitter Report for more insights into the top twitter advertisers.
After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.