We know there are a lot of marketing intelligence tools out there, making it hard to know which ones will deliver the most ROI for your business.
That's why we turned to Forrester Consulting to conduct an independent study that would evaluate the potential financial impact of our marketing intelligence platform, Pathmatics Explorer.
After conducting interviews with multiple Pathmatics clients, Forrester found that Pathmatics Explorer delivered an estimated 372% ROI to agency partners.
When we launched Pathmatics it was clear that we tapped into a customer need – how to cope with a disparate and opaque advertising industry. Seeing the results from the commissioned study and the real impact we are having on savings, new business, and overall efficiencies has been incredibly rewarding and shows the impact we are making for our customers.
Gabe Gottlieb, CEO, Pathmatics.
Additionally, the study found that top agencies use Explorer to:
- Expand budget and inform campaign decisions: 20% of agency clients agreed to run new campaigns based on data from Explorer
- Drive new business: Clients reported closing an average of two new customers annually with 10% of new business billings attributed to Pathmatics
- Consolidate their toolkit: Pathmatics saves top agencies an average of $20k each year
- Save money: 80-90% reduction in manual efforts to gather market intelligence
Download the report now to read the full study.
William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief marketing officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.