Yesterday we announced the rebrand of our company, logo and website. Today, we’re excited to announce a $3M strategic investment from Mintel and SPH Ventures, and unveil our Ad Graph.As media consumption and dollars shift to a fragmented digital ecosystem, media buying decisions are increasingly complex. Pathmatics aims to be the source of truth in digital marketing intelligence by creating trust and transparency.
Today’s announcements include:
- Strategic investment from Mintel and SPH Ventures — Mintel Group is a world leader in consumer, market, product and competitive intelligence, delivering omni-channel media monitoring services and competitive strategy expertise through Mintel - – Comperemedia. SPH Ventures is the corporate ventures arm of Singapore Press Holdings, Asia’s leading media organization, which includes The Straits Times. Mintel and SPH Ventures join existing investors Upfront Ventures, BDMI, Baroda Ventures, Daher Capital, and Karlin Ventures.
- Company and product refresh — Pathmatics revealed a new brand identity to better reflect the company’s personality, values, and mission to turn the world’s marketing data into actionable insights. The branding refresh comes on the heels of aggressive expansion of the company’s go-to-market and marketing initiatives. Pathmatics is also changing the name of its flagship product, AdRoutes, to Explorer.
- Ad Graph — With its Ad Graph, Pathmatics is continuing to bring greater transparency and simplicity to the market. The company’s graph of interconnected insights makes it easy to query, explore, and understand relationships and connections in digital advertising data. To do this, Pathmatics goes beyond standard digital ad intelligence to provide unprecedented visibility into industry-wide data, creative, and competitors.
You can read the full release here, and be sure to keep up with us on Facebook, Linkedin, Twitter, and the Pathmatics blog for more company updates.