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Pathmatics Launches Deeper Taxonomy for Food and Drink & Alcoholic Beverages

September 16 2021 by Matthew Bozin

Anyone up for a martini lunch?  Introducing new taxonomy for the Food and Drink & Alcoholic Beverages categories. We've also slipped in a new UI update that lets you compare the top 5 brands in any category with the click of a button. Check out the video below to see everything in action!

 

 

As part of our larger, multiphase project to reshape our data classification, todays launch brings you deeper into dining, & fast food, and sub-categories for beer, wine, liquor, and yes, alcopops - that's hard seltzer, flavored coolers, and ciders for all of you expecting a tequila flavored popsicle. 

 

Beer and wine

 

What's New Today?

Along with the new taxonomy, we've also added a magical UI update to Explorer -- a Compare Top 5 button. This shortcut allows you to compare the top 5 brands in your chosen category, instantly, instead of manually inputting them from our compare tool.

Screen Shot 2021-09-16 at 11.57.39 AM

 

What's next?

As part of our ongoing commitment to serving you the most reliable insights at your fingertips, we're still hard at work to bring you even more deeper category data, and we'll keep you updated as we reach new milestones. Explorer customers can learn more about this ongoing project in our knowledge base. Not a customer but wishing you were? Set up a chat with our team to these changes in action. 

But in the meantime, don't forget to pick up some apcopops for the weekend BBQ! 

 

About Author
Matthew Bozin

After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.

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