<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=2869076&amp;fmt=gif">
Pathmatics Blog
News & Announcements |

2 MIN READ

Pathmatics Launches Deeper Taxonomy for Health & Wellness

December 14 2021 by Matthew Bozin

Have you had your wellness check-in this month?  Introducing new taxonomy for the Health and Wellness category. Check out the video below to see everything in action!

 

 

As part of our larger, multiphase project to reshape our data classification, todays launch brings you deeper into a host of new sub-categories within the Health and Wellness vertical, including Prescription and Nonprescription drugs, Vitamins & Supplements, Hospitals and Health Clinics, Pharmacies, and much more.

 

Screen Shot 2021-12-13 at 3.35.24 PM

Deeper insights

After selecting your sub-category, you can find deeper insights into creatives, spend and impression trends, and device breakdowns - like the Prescription & Non Prescription Drugs sub-category - to eye your own strategy, or what your competitors are up to. And don't forget about our newest channel, OTT! 

 

Device Breakdown graph

 

What's next?

As part of our ongoing commitment to serving you the most reliable insights at your fingertips, we're still hard at work to bring you even more deeper category data, and we'll keep you updated as we reach new milestones. Explorer customers can learn more about this ongoing project in our knowledge base. Not a customer but wishing you were? Set up a chat with our team to these changes in action. 

Hey, we might not be WebMD, but we can diagnose all your digital advertising ailments!  

About Author
Matthew Bozin

After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.

Related Posts
Pathmatics Launches Snapchat and TikTok Advertising Intelligence
Pathmatics Launches Snapchat and TikTok Advertising Intelligence
Pathmatics Earns “Leader” and “High Performer” Badges in G2’s 2022 Spring Reports
Pathmatics Earns “Leader” and “High Performer” Badges in G2’s 2022 Spring Reports
Pathmatics Launches Over-the-top (OTT) Advertising Intelligence
Pathmatics Launches Over-the-top (OTT) Advertising Intelligence
Would you like to be a contributor ?
Contact Us