Building off the success of our Australian and European alliance, we are excited to share that we recently launched an alliance with Nielsen in North America to provide a subset of Pathmatics’ digital advertising tracking data to Nielsen’s U.S. and Canadian customers.
As the AdRoutes platform and Pathsource technology continue to expand, this alliance brings Pathmatics data to even more great clients across North America and provides for accelerated product investment. To read the full press release, click here or see below.
From the press release:
Pathmatics today announced a new North American alliance with Nielsen to bring Pathmatics’ digital advertising tracking data to Nielsen’s U.S. and Canadian customers.
The collaboration will enhance Nielsen’s existing digital ad tracking service with uniquely specific insights that modern marketers demand. Beyond ad spend, market placement, and a catalog of ad creatives, Pathmatics will provide Nielsen customers with views of new media types, purchase preferences, and the targeting of different devices.
What sets Pathmatics’ data apart is the unique transparency provided by the company’s PathSource technology which allows marketers to decode programmatic and direct ad campaigns by understanding the critical path points each impression took towards placement. Pathmatics’ advertising intelligence solution, AdRoutes, is used in the U.S. by agencies, brands, publishers and adtech companies including two of the top three agency holding companies and three of the top 10 advertisers.
“Pathmatics is committed to providing marketers with the deep intelligence they need to compete,” said Gabe Gottlieb, CEO of Pathmatics. “We’re really excited to grow our relationship with Nielsen into the U.S. and Canada, adding our best-in-class digital ad data to Nielsen’s broad media coverage.”
Advertising intelligence has evolved greatly over the last several years with innovations that allow for a clear picture of entire competitive landscapes. Insights can be used to respond to aggressive spending, new product launches or customer conquest efforts.
"Transparent digital ad intelligence is critical for modern marketers to better understand how, why, and where to market their products or services," said Heather Jordan, Senior Vice President of Product Leadership, Nielsen. "The Pathmatics collaboration will ensure our customers have the most accurate spend and impression data they need to make critical decisions."
Nielsen undertook an extensive process to evaluate the market’s top digital advertising intelligence providers. After establishing a relationship in 2015 to serve the Australian and European markets, Nielsen expanded Pathmatics’ role to now serve their top media market, North America.