Progressive Insurance Named Top Mobile Advertiser of Q2
September 29 2014 by Gabe Gottlieb
Brands are becoming increasingly more focused on mobile with Progressive Insurance taking the top spot for Mobile Web during Q2 in our Mobile Advertising Report. Heavy on their ad game, Progressive also ranked 12th in Desktop Advertising according to our data.
Other top mobile advertisers include TransUnion which ranked 10th for Mobile and 16th for Desktop, and Amazon ranking 9th in Mobile and 25th in Desktop. Surprisingly, American Express isn't as focused on Mobile as these other brands, coming in at #30 while claiming Desktop's top advertising spot for the quarter.
A self-proclaimed "data hound," Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees, in Engineering and Finance, from the University of Pennsylvania and the Wharton School of Business.