The First Quarter of 2016 has now faded into our rearview mirrors, leaving behind the top advertisers that kicked off the New Year with a bang. Procter & Gamble made a strong push across all channels, taking the top spot on mobile and video. Telecom hip-checked (for all you hockey playoff fans out there) Financial Services out of the top advertising category ranking on mobile, led by Verizon, AT&T and Sprint. On desktop, direct buys dropped 8% from Q4, giving share to the growth of ad networks used to purchase impressions.
Download our newly released Q1 top digital advertisers report here detailing the top ten advertisers by impression volume across desktop, mobile, and video, along with the top direct advertisers and breakdowns of how impressions were bought.
Procter & Gamble Leads on Mobile & Video
The Telecom Category Tops Mobile
47% Of Display Impressions Purchased Via Ad Networks
Source: Pathmatics US Desktop Data, 1/1/16-3/31/16.