Top Advertisers of 2020: The Biggest Movers in Digital Advertising
February 18 2021 by Matthew Bozin
Who were the biggest movers in 2020?
It was the year of the streaming services as 6 media advertisers shot up the ranks from 2019.
Aided by Covid-19 and national lockdowns, streaming services benefited from couch potatoes stuck in their homes, devouring content. And with newbies, AppleTV+, HBO Max, and Disney+ digital advertising was key in either siphoning new subscribers, or keeping their loyal customer base.
Streamers, however, weren't the only big movers in a year of total unpredictability. D2C brand Purple made a big push as well, more than quadrupling their spend from 2019, focusing on Desktop Video (primarily yahoo.com).
Want to find out who took home the trophy? Download our ROY report for deeper insights into the top advertisers of 2020.
After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.