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Sensor Tower Acquires Pathmatics, Scaling Trusted and Actionable Insights For the Digital Economy

May 24 2021 by Sarah Fleishman

We’re thrilled to announce that Pathmatics has been acquired by Sensor Tower, a leading provider of market intelligence and insights for the mobile app economy. 

At Pathmatics, our goal has always been to bring transparency to digital marketing, helping marketers gain deep and actionable insights into the digital marketing landscape. Since 2011, we have built an award-winning UI, became the first to market with advertising data for Facebook, Instagram, and Twitter, and have partnered with hundreds of brands, media, and advertising agencies to help them make smarter, data-driven marketing decisions. 

A message from Pathmatics Co-Founder and CEO Gabe Gottlieb

By joining forces with Sensor Tower, our customers will now have access to the largest network of online and mobile advertising spend insights on a global scale.  In addition, we’re excited to bring new solutions to market, including: 

  • New social insights for Tik Tok, Youtube mobile and Snap
  • Digital TV (OTT) insights
  • Global expansion of social and digital coverage for Pathmatics Explorer
  • Expanded coverage for mobile app ad insights 

This is the beginning of a new and exciting chapter for Pathmatics and Sensor Tower, and we can’t wait for you to see what’s in store for us as we expand our mission to bring truth and transparency to the digital economy. 

For more details, you can read the full press release below. Pathmatics customers can also check out our FAQ here.

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SANTA MONICA, Calif. (May 24, 2021) — Pathmatics, a leading marketing intelligence company, today announced that it has been acquired by mobile marketing SaaS company Sensor Tower with a growth investment from Riverwood Capital for an undisclosed amount. Through this agreement, the companies will combine Pathmatics’ paid digital and social media platform with Sensor Tower’s mobile app and publisher marketing intelligence to offer the largest footprint of digital and mobile advertising insights. Additionally, the acquisition will expand Pathmatics global market coverage and launch new coverage for TikTok and Snap powered by Sensor Tower. 

The announcement comes at a time of substantial growth for Pathmatics. Since its launch in 2011, the company has become a leading business intelligence layer for the digital economy, seeing over 100% growth rate year-over-year in its brand SaaS business in 2020.  Pathmatics has become a vital resource for the digital marketing industry providing increased visibility into the activity and spend in the broader advertiser landscape. The company now counts over 250 brands, media and advertising agencies as customers, and more than 7,000 users of its platform, accounting for over 200% SaaS growth since 2018. 

According to eMarketer, Digital advertising has grown to account for 58% of media spending in 2021 eclipsing all traditional media channels. Last year, as the world moved indoors and began operating fully online, advertisers spent over $368 billion on digital advertising globally, a 12.7% increase from 2019. 

“Our goal since day one has been to turn the world’s digital data into trusted and actionable insights. Today, we are joining forces with SensorTower, a step that will fast forward our efforts in reaching that goal,” said Gabe Gottlieb, Co-Founder and CEO of Pathmatics. “Pathmatics has provided insight for the ever changing digital and social media landscape and we’re thrilled to expand our global footprint with the addition of mobile app analytics to customers.”

As more commerce and advertising activity shifts to digital and mobile, Pathmatics and Sensor Tower have revealed a joint mission to be the strategic partner for trusted and actionable insights in the digital economy. Along with industry-leading insights, the companies share a commitment to protect and uphold privacy protections for panel and end-users.    

“We are equally excited to be able to bring Pathmatics into our suite of data and product offerings,” added Sensor Tower CEO and Co-Founder Alexey Malafeev. “Pathmatics’ reputation for providing panel based  insights and analytics to their customers fits in perfectly with what we offer our clients through Sensor Tower.”

“As the global economy increasingly shifts to digital, it's imperative that companies can understand and navigate the entire digital landscape (from mobile to web and desktop), using accurate and insightful data. ” said Ramesh Venugopal, Principal at Riverwood Capital. “The combination of Sensor Tower and Pathmatics presents a unique and valuable offering to customers allowing them to take advantage of a broad range of datasets with increased focus on consumer privacy and deep digital insights that leaders in every industry will need.”

Pathmatics and Sensor Tower will bring to market new solutions including: 

  • New social insights for TikTok, YouTube mobile, and Snap
  • Digital TV (OTT) insights
  • Global expansion of social and digital coverage for Pathmatics Explorer
  • Expanded coverage for mobile app ad insights 

 

About Pathmatics 

Pathmatics turns the world's marketing data into actionable insights. As consumption rapidly shifts to digital, media decisions have become complex and opaque. Pathmatics Explorer, the Pathmatics marketing intelligence platform, creates trust and transparency, bringing visibility into the digital ad performance of brands, their competitors, and entire industries across display, social, video, mobile, and native advertising data. Brands and agencies get access to the creative used by all advertisers, spend and impression data, and path from publisher to viewer, empowering them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Founded in 2011, Pathmatics is headquartered in Santa Monica, California, and has raised $7.7 million to date backed by Upfront Ventures, BDMI, and Baroda Ventures.

About Sensor Tower

Sensor Tower is the leading provider of market intelligence and insights for the global app economy. Founded in 2013 and based in San Francisco, CA, Sensor Tower provides enterprise-level data on mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy for the world’s most important markets.

About Riverwood Capital

Riverwood Capital invests in high-growth companies in the technology and technology-enabled industries. Riverwood offers a unique combination of operational, strategic, technology, and financial insight to portfolio companies that typically need growth capital and expertise to scale on a global basis. The firm seeks to invest in established businesses with a proven technology and business model, and the proper fit in terms of culture and values. Riverwood has offices in Menlo Park, CA; New York, NY; and São Paulo, Brazil. Please visit www.riverwoodcapital.com

About Author
Sarah Fleishman

With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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