Sessions We Look Forward to at 2017

Sep 20, 2017 10:00:00 AM

Pathmatics will be exhibiting at 2017 in LA.  (Schedule a meeting to learn more about using digital advertising intelligence to meet your marketing and merchandising goals.)

There's almost too much to choose from, but I’ve looked over the agenda and these are the sessions that I'm looking forward to the most.  

Note: I’ve put the initial times and stages in the information below, but some of these sessions may repeat on both days, so check the agenda. And there's some overlap in times, so choose wisely!

lalaimage.pngFirst up, Going ga-ga for brands in La La Land. Hey, we are local. And we we want to see the LA Brands!

BTW, if you have time, come visit our offices in Santa Monica (Metro Expo Line to the Beach. Walk north on 5th for two blocks!)

  • Tuesday, September 26
  • 10:15am – 11:00am
  • Breakout Stage 1

Next is the Tech Talk: Double your affiliate investment in 2018. We love affiliate marketing. Ask us about our favorite ad intel solution for affiliate marketers.

  • Tuesday, September 26
  • 10:45am – 11:00am
  • Tech Talk Stage 4


We love startups too. It’s a great way to run any business (if you want to innovate.)

So I'm looking forward to Keynote session: Act like a Startup no matter your size.

  • Tuesday, September 26
  • 11:00am – 12:00pm
  • Main Stage

Because customer engagement (including digital advertising) should always be as relevant as possible, we all want to know how to empower customers.  

So check out, They want it all: the empowered customer. And check out how to use digital ad intel to track your ad placements & buys (and those of your competitors.)

  • Tuesday, September 26
  • 1:30pm – 2:15pm
  • Breakout Stage 1

genz.pngNext up is Not just mini-millennials: What makes Gen-Z unique?. My kids are Gen-Z, so I need to figure this one out fast! (Heck, some of my colleagues are Gen-Z! What’s up with that?) 

  • Tuesday, September 26
  • 2:30pm – 3:15pm
  • Breakout Stage 2

Women rule. Agreed. And we’re ready to be inspired at this Keynote session, Women rule: Entrepreneurial inspiration.

  • Tuesday, September 26
  • 3:30pm – 4:45pm
  • Main Stage

We're always interested in machine learning, it’s a big part of our solution.  Definitely would want to sit in on, How machine learning can help enrich your product catalogs?

  • Tuesday, September 26
  • 4:30pm – 4:50pm
  • Tech Talk Stage 5

transparency.pngTransparency. Another of our favorite topics. (Kind of a raison d'être for us.)

So I'll start Day Two with, Tech Talk: The future of the transparency economy

  • Wednesday, September 27
  • 9:00am - 9:20am
  • Tech Talk Stage 1

I'll round out my recommendations with, Digital trading: the new wave of digital compete analytics. Competitive intel is a big use case for us. (Psst. Minerva, we should talk about compettive data.)

  • Wednesday, September 27
  • 9:30am – 9:50am
  • Tech Talk Stage 4

Hope to see you there at 2017!

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Ken Roberts

Written by Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

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