2018 was a year of changes for digital advertising, but one thing remained constant: Digital budgets are growing, and social advertising is a huge piece of that puzzle. 

Get in in-depth look at the top 10 advertisers on Facebook in 2018, including a look at how this list compares to the top advertisers across all of digital, and how strategies shift between digital and social platforms. Find out why some of the world's top advertisers aren't on Facebook, and which surprising brands took their place to claim the top spots.

Download our 2018 Social Advertising Report to learn:

• Which brands spent the most during 2018
• Which Innovative creative and messaging strategies effectively broke through social media clutter
• How major CPG conglomerates tailor their ad strategies across a suite of competing brands