As the race to the holidays heated up during December 2017, brands from the Computers & Consumer Electronics Category began ramping up ad spend. While the Financial Services Category continued to lead overall by relative frequency across display, mobile, and video advertising channels, the tech companies weren’t far behind.
Between Google, Apple, and Samsung, chances are you came across an ad from one of the electronics giants during your holiday shopping in December.
Considering the category, it can be assumed that brands were looking for connected, tech-forward consumers which lent to an emphasis on social advertising for many of the top advertisers. Facebook mobile advertising consumed 20% of the category’s digital spend during the month, staying consistent with spend for the year.
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Highlights:
- Holiday spending heats up.
- Progressive Insurance takes the lead on mobile.
- Tech giants Amazon, Samsung, and Google battle it out across digital.
