Pathmatics Blog

The Black Friday 2018 Digital Report is Here!

December 04 2018 by Sarah Fleishman
Screen Shot 2018-12-03 at 5.21.22 PM
Screen Shot 2018-12-03 at 5.21.22 PM

Black Friday has long been America’s biggest holiday shopping day, with millions of shoppers participating each year.

But what was once a one day doorbuster has now become a week-long shopping event, with many stores opening their physical and proverbial doors before the rooster (turkey?) crows on Thanksgiving morning, and extending their sales well past Cyber Monday.

Screen Shot 2018-12-03 at 5.21.22 PM

Our Black Friday report takes an in-depth look at the top advertisers during the week-long November holiday, with an analysis of top spenders, 2017 vs. 2018 trends and changes, and the strategic messaging employed by some of the top competitors who will continue to go head to head as the holiday season progresses. 

Download the Black Friday Report

About Author

Sarah Fleishman

With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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