Kicking off the first quarter of 2018, the Financial Services category continued to dominate by relative frequency of impressions across display, mobile, and video digital advertising channels. You probably came across an ad for LendingTree, Geico, TurboTax, and H&R Block on sites like AOL, YouTube, and MSN.
The Financial Services category spent over $582.7M across platforms for the quarter, with the Retail category following at $485M across platforms. Retail looked to desktop display and video as the biggest parts of their advertising campaigns while Financial Services advertisers focused on display.
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Our quarterly report covers the top digital advertisers across desktop, mobile, and video. Discover the top categories across devices and see which brands are leading by spend and impressions.
- Leading by impressions are TurboTax, Lending Tree, Grammarly, and Apple
- Desktop Video and Desktop Display platforms are preferred by the month’s top spending brands
- Platforms that track most closely re: spending and impressions are Mobile Video and Desktop Video
- Spend leaders include Lending Tree, Grammarly, Procter & Gamble, and Apple.