The Race to The White House: Who Won on Digital?

Since Secretary Hillary Clinton formally announced her candidacy for President on April 12th, 2015, there has been $50 million dollars spent by both her and Donald Trump’s campaigns across digital channels. We won’t know until later on who the 45th President of the United States will be, but we do already know which candidate out-spent the other on digital throughout the course of the election. As the results of this historical Presidential election begin to unfold on Election Night, let’s take a look back at the digital side of the race to the White House along the way. Check out the infographic below detailing each candidate’s campaign spend across desktop, mobile, and video channels from April 1st, 2015 to November 7th, 2016.

Hillary Clinton out-spent her Republican competitor by over two and half times over the course of the 2016 election season. Will it be enough to also win the Presidency? Keep track of the results in real-time on Google and CNN.