The Race to The White House: Who Won on Digital?

Nov 8, 2016 5:09:30 PM

Since Secretary Hillary Clinton formally announced her candidacy for President on April 12th, 2015, there has been $50 million dollars spent by both her and Donald Trump’s campaigns across digital channels. We won’t know until later on who the 45th President of the United States will be, but we do already know which candidate out-spent the other on digital throughout the course of the election. As the results of this historical Presidential election begin to unfold on Election Night, let’s take a look back at the digital side of the race to the White House along the way. Check out the infographic below detailing each candidate’s campaign spend across desktop, mobile, and video channels from April 1st, 2015 to November 7th, 2016.

Hillary Clinton out-spent her Republican competitor by over two and half times over the course of the 2016 election season. Will it be enough to also win the Presidency? Keep track of the results in real-time on Google and CNN.

Topics: How Ad Intelligence Can Boost Performance Political Advertising

Written by Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.