Pathmatics Blog

The Race to The White House: Who Won on Digital?

November 09 2016
Since Secretary Hillary Clinton formally announced her candidacy for President on April 12th, 2015, there has been $50 million dollars spent by both her and Donald Trump’s campaigns across digital channels. We won’t know until later on who the 45th President of the United States will be, but we do already know which candidate out-spent the other on digital throughout the course of the election.  As the results of this historical Presidential election begin to unfold on Election Night, let’s take a look back at the digital side of the race to the White House along the way. Check out the infographic below detailing each candidate’s campaign spend across desktop, mobile, and video channels from April 1st, 2015 to November 7th, 2016. 

 
Pathmatics_Digital_President.png
 
 
Hillary Clinton out-spent her Republican competitor by over two and half times over the course of the 2016 election season. Will it be enough to also win the Presidency? Keep track of the results in real-time on Google and CNN.
 

New Call-to-action


 

Related Posts
Webinar Recap: Best Practices for Incorporating Digital into Your Marketing Mix Models
Webinar Recap: Best Practices for Incorporating Digital into Your Marketing Mix Models
Senate Race Draws Millions in Digital Ad Spending; Hints at 2020 Presidential Run
Senate Race Draws Millions in Digital Ad Spending; Hints at 2020 Presidential Run
Webinar: How To Stop Wasting Ad Dollars And Increase Market Share
Webinar: How To Stop Wasting Ad Dollars And Increase Market Share