In February 2022, the top 10 advertisers on over-the-top (OTT) platforms in the United States spent nearly $124.5 million, a 6.7 percent decrease month-over-month. In total, advertisers across the Financial Services, Health & Wellness, and Consumer Packaged Goods (CPG) categories spent more than $313.6 million advertising on Hulu, Pluto TV, Tubi, Peacock, Paramount+, and other OTT streaming services from February 1 through February 28, 2022. Financial Services remained the No. 1 category M/M, followed by Auto & Health & Wellness.
Procter & Gamble (P&G) was the No. 1 advertiser across the OTT platforms that we analyzed, representing a 13 percent increase in spend from January 2022. P&G released roughly 440 unique creatives, with Tide and Febreze being its top brands.
Volvo, Weight Watchers (WW), and GlaxoSmithKline were new advertisers to the top chart for February. Volvo allocated 98 percent of its budget toward Hulu, where the company promoted its hybrid model, the Volvo XC60. Ten days before the President’s Day holiday, the Swedish multinational manufacturing corporation invested nearly 323 percent more into its creatives on February 11 than the previous day.
Want to see how these rankings compare to the previous month? Check out The Top 10 Advertisers on OTT in the U.S. for January by Ad Spend.
Interested in seeing more OTT insights including publisher breakdowns, top creatives, and top categories? Request a demo today to learn more.
After she earned her BS in Business Administration and Marketing, Pam spent time in the non-profit industry developing skills in digital marketing and creating digital content for two years. She then made the transition to content marketing for San Francisco start ups.