During Q2, over $2.7B was spent by the top 500 advertisers across desktop, mobile, and video. On desktop, direct buys fueled the majority of ad spend, but ad networks took in thirteen percent of spend and delivered 38% of display impressions. On mobile, ad networks represented fifteen percent of the total spend share for the top 500 advertisers and were responsible for 40% of mobile impressions.
Which ad networks raked in the most money and fueled the most digital impressions during Q2?
What is an ad network?
For example:
espn.com → DFP → Rubicon Project → Dstillery (formerly Media6Degrees) → DFA → DirecTV
*In this ad path, DirecTV, through DFA, buys inventory from the ad network Dstillery. Since Dstillery is last in the ad path before the advertiser we give seller credit to Dstillery.
The Top Ad Networks
Top Display Ad Networks
| Rank | Ad Network | Q2 Spend | Q2 Impressions | Q1 Rank |
| 1 | Google AdX + AdSense | $201,000,000 | 61,071,343,207 | 1 |
| 2 | Amazon | $67,800,000 | 28,233,003,906 | 2 |
| 3 | AdRoll | $31,400,000 | 10,289,394,955 | 3 |
| 4 | Criteo | $27,900,000 | 8,995,181,890 | 4 |
| 5 | Advertising.com | $17,000,000 | 5,540,445,857 | 5 |
| 6 | Infectious Media | $8,109,069 | 2,265,532,017 | 7 |
| 7 | Yahoo! Advertising | $7,986,279 | 3,060,212,908 | 8 |
| 8 | Exponential (Tribal Fusion) |
$6,886,111 | 2,480,356,334 | 6 |
| 9 | Centro | $6,445,656 | 2,028,564,691 | 12 |
| 10 | CDK Digital Marketing | 5,837,183 | 1,830,226,381 | 19 |
Top Mobile Ad Networks
| Rank | Ad Network | Q2 Spend | Q2 Impressions | Q1 Rank |
| 1 | Google AdX + AdSense | $24,300,000 | 9,406,011,859 | 1 |
| 2 | Amazon | $15,900,000 | 11,894,698,867 | 2 |
| 3 | AdRoll | $7,033,434 | 2,878,287,719 | 3 |
| 4 | Criteo | $5,334,348 | 2,256,566,662 | 4 |
| 5 | Advertising.com | $3,386,875 | 1,484,683,032 | 5 |
| 6 | Exponential (Tribal Fusion) |
$1,101,269 | 500,581,860 | 6 |
| 7 | Centro | $1,078,910 | 428,706,280 | 10 |
| 8 | Amobee | $807,123 | 312,581,659 | 8 |
| 9 | Adara Media | $720,159 | 287,476,962 | 12 |
| 10 | Yahoo! Advertising | $715,141 | 325,335,241 | 13 |
Digital advertising intelligence software, like Pathmatics, gives you visibility not only into the top ad networks and demand partners, but also lets you see which advertisers and sites each service is working with.
Related Reads:
- The Biggest Advertising Budgets in Q2 [Report]
- What Is Ad Intelligence and How Can It Benefit Brands?
About Author
Leave a Comment