Pathmatics Blog

This Week in Digital: December 9th Rollup

December 09 2017
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Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

 

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Music streaming service, Tidal, launched twelve new creatives over the past week and saw their impressions spike by over 3X their 30 day average. The brand’s newest campaign is in collaboration with Sonos to promote an interview series titled “Sound Tracks” with host Joe Levy. Tidal is also investing more on social leading into the holidays, with creatives geared towards getting your holiday playlist rolling.

 

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Time for holiday cards? Hallmark certainly thinks so. The gifts & occasions brand’s digital impressions doubled December 5th, and have been gradually growing since the start of the month. Social is a huge part of Hallmark’s digital strategy, consuming over half of the brand’s digital spend over the last week. Hallmark Signature Holiday Cards are being heavily promoted with Facebook and display creatives encouraging  you to spread holiday cheer.

 

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The holiday season is also a great time for movies! Jumanji: Welcome to the Jungle, the newest film from Columbia and Radar Pictures launches December 20th. The movie launched a campaign with Amazon this past week to offer an early in-theater showing as an Amazon Prime member exclusive. The campaign was heavily promoted on display targeting IMDB with page skin ads and 300x250 creatives. We can expect advertising to drop off until the week of the film’s launch.

This Week in Digital data looks at trends amongst the top 500 US advertisers across desktop, mobile, and video for the a seven day period beginning on Wednesday of the previous week.


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About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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