Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video.
As an official sponsor of the College Football Playoffs, Goodyear Tire & Rubber Company launched new video creatives featuring football footage ranging from nostalgic clips to modern day games. This prompted the brand’s impressions to spike by 16x their 30 day average on November 3rd, with the largest increase coming from YouTube placements. Goodyear also targeted top publisher ESPN with their “Blimpworthy” football campaign.
In order to promote their Year End Sales Event, Ford launched over 150 unique creatives in the last week showcasing different models of vehicles that are on sale. On November 7th, the automaker’s impressions surged by over 9x their 30 day average, with the biggest spike coming from ESPN. Ford also targeted Yahoo!, Car Gurus, Car and Driver, Auto Trader, and Cars.com with their Year End campaign.
Streaming service Hulu released 25 unique digital creatives over the last week across display and video to promote their new original show, Future Man. Beginning on November 4th, the brand’s impressions began to spike hitting their peak on November 5th when impressions rose to 11x their 30 day average. The biggest site target for the brand? YouTube.
This Week in Digital data looks at trends amongst the top 500 US advertisers across desktop, mobile, and video for the a seven day period beginning on Wednesday of the previous week.