This Week in Digital: November 11th Rollup

Nov 11, 2017 10:00:00 AM

Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

 

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As an official sponsor of the College Football Playoffs, Goodyear Tire & Rubber Company launched new video creatives featuring football footage ranging from nostalgic clips to modern day games. This prompted the brand’s impressions to spike by 16x their 30 day average on November 3rd, with the largest increase coming from YouTube placements. Goodyear also targeted top publisher ESPN with their “Blimpworthy” football campaign.

 

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In order to promote their Year End Sales Event, Ford launched over 150 unique creatives in the last week showcasing different models of vehicles that are on sale. On November 7th, the automaker’s impressions surged by over 9x their 30 day average, with the biggest spike coming from ESPN. Ford also targeted Yahoo!, Car Gurus, Car and Driver, Auto Trader, and Cars.com with their Year End campaign.

 

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Streaming service Hulu released 25 unique digital creatives over the last week across display and video to promote their new original show, Future Man. Beginning on November 4th, the brand’s impressions began to spike hitting their peak on November 5th when impressions rose to 11x their 30 day average. The biggest site target for the brand? YouTube. 

This Week in Digital data looks at trends amongst the top 500 US advertisers across desktop, mobile, and video for the a seven day period beginning on Wednesday of the previous week.


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Jordan Kramer

Written by Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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