Pathmatics Blog

This Week in Digital: November 18th Rollup

November 18 2017
walmart_black_friday.png
walmart_black_friday.png

Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

 

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A week after premiering, the film Last Flag Flying saw a spike in digital impressions by over 12x. The movie, produced and distributed by Amazon Studios, ran an IMDB takeover on November 11th with a page skin creative and accompanying 300x250 display creative. Typically we see digital advertising for films drop-off after the opening weekend, but in this case, focus was on the second weekend at the box office.

 

walmart_black_friday.png

Leading up to Black Friday, several retailers began rolling out their digital advertising campaigns. Walmart led the charge, releasing many of their Black Friday creatives on November 9th. The creatives featured a blacked out image with the copy, “Walmart’s Black Friday ad revealed.” Focusing on display, Walmart’s impressions spiked by 12x their 30 day average with the biggest jump occurring on top publisher Yahoo!.

 

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We are officially in holiday season…at least when it comes to advertising. Acura launched their “Season of Performance” campaign with video creatives showcasing their vehicles speeding down snowy, tree-lined streets. A techno remix of “Deck the Halls” plays while the voiceover encourages consumers “Take advantage of some of the best offers of the year.” The automaker’s impressions spiked by nearly 10x their thirty day average on November 14th.

This Week in Digital data looks at trends amongst the top 500 US advertisers across desktop, mobile, and video for the a seven day period beginning on Wednesday of the previous week.


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About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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