This Week in Digital: October 14th Rollup

October 14 2017
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Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

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The end of the year is near! On October 4th, Chevrolet Dealerships launched 181 new creatives promoting a bevy of models including the Equinox, Malibu, and Sonic at dealerships across the country.

 

 

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Ranking as the tenth top ad spender across channels, Walmart Stores, Inc. introduced over 400 unique creatives over the last seven days. Spreading the Fall-themed campaign launch over the 4th, 5th, and 8th of October, Walmart’s impressions also spiked over two times their 30 day average, with the biggest increase on ESPN.

 

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In an effort to promote a 20% off sale this past week, L.L. Bean’s digital impressions spiked to 14 times their 30 day average across digital channels. The largest increase came on October 5th, targeting top site CNN through direct buys. 

 

 

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L.L. Bean wasn’t the only retailer promoting a sale recently! After introducing six new creatives on October 6th, J.Crew Group, Inc.’s impressions spiked nine times their monthly average the following day. The brand focused the 30% off campaign on YouTube display placements.

 

ebay_creative.pngBeginning on October 6th, Palm Beach County’s tourism campaign picked up steam releasing over forty unique creatives filled with endless beaches. The promotion for “Discover the Palm Beaches” saw its biggest impression spikes on top site eBay.

 

 

This Week in Digital data looks at trends amongst the top 500 US advertisers across desktop, mobile, and video for the a seven day period beginning on Wednesday of the previous week.


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About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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