This Week in Digital: October 21st Rollup

October 21 2017
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Your highlights from the past week’s digital advertising activity in the US across desktop, mobile, and video. 

 

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NBC Universal Parks & Resorts launched over 120 new creatives promoting Universal Theme Parks and The Blue Man Group’s show at Universal Orlando. Sites including Florida Travel Life, SlickDeals, Reserve America, eHow, and Relish were all targeted with new creatives over the last week. The brand’s biggest impression spiked occurred on October 15th on YouTube.

 

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Chewy, Inc., the online pet store, has been introducing creatives featuring a 20% off coupon steadily throughout the month of October. On Monday, October 16th, the brand’s digital impressions spiked by over 1.5x with the biggest increase happening on TVtropes.org. The company that runs display-heavy campaigns, is also targeting Realtor.com, SlickDeals, Reddit, and ESPN through Google AdX + AdSense.

 

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Oculus VR, the virtual reality hardware and software company owned by Facebook, looks like they are gearing up for the holiday season. The brand has launched nearly 150 unique creatives since October 12th, and has seen their impressions reach 3x their 30-day average. The more budget-friendly Oculus Go device is the star of new campaigns, targeting top sites AOL, Mashable, and Wired.

 

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Between basketball games, hockey season, and a bevy of concerts promoted by the brand, Live Nation Entertainment has released over 100 creatives since October 8th. On Monday, October 16th, Live Nation’s digital impressions spiked to nearly 2.5x their 30 day average with the biggest increase occurring on Reddit. Someone should tell the brand to pull their Bob Seger ads, considering the rocker just postponed his upcoming tour. Creatives for the tour launched on October 13th before some were pulled three days later.

 

mazda_creatives.pngIn the last four days, Mazda has introduced over 80 new digital creatives primarily promoting the 2018 Mazda3 and Mazda6 models. The sleek creatives continue the brand’s “Driving Matters” campaign and encourage consumers to either “Locate A Dealer” or “Search Inventory.” Mazda’s digital impressions spiked by 1.6x on Monday October 16th, with the largest spike happening on YouTube. 

 

This Week in Digital data looks at trends amongst the top 500 US advertisers across desktop, mobile, and video for the a seven day period beginning on Wednesday of the previous week.


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About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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