Pathmatics Blog

Creative is the lifeblood of any campaign, especially during the biggest e-commerce day of the year.  Sprint topped our Black Friday list but this year's Cyber Monday Top Advertiser was Best Buy which explains them having the #2 & #3 creative by impression volume.  Sprint's influence from the shopping weekend carried over to claim the #1 top creative.  Download all of the top advertisers from the weekend here.

TOP CYBER MONDAY CREATIVES 2014:

10.  NFL

First Seen: 12/1/14
Last Seen: 12/2/14
Top Sites: nfl.com
Dimensions & Type: 300 x 250, 21 kb jpg

9.  Target

First Seen: 12/1/14
Last Seen: 12/2/14
Top Sites: espn.go.com
Dimensions & Type: 300 x 250, 23 kb jpg

8.  Cost Plus World Market

First Seen: 12/1/14
Last Seen: 12/3/14
Dimensions & Type: 300 x 250, 54 kb gif

7.  Target

First Seen: 11/30/14
Last Seen: 12/1/14
Top Sites: youtube.com
Dimensions & Type: 970 x 250, 34 kb swf

6.  Nissan Dealer Associations

First Seen: 11/20/14
Last Seen: 12/8/14
Top Sites: ebay.com, autos.yahoo.com, autotrader.com, weather.com
Dimensions & Type: 300 x 250, 44 kb swf

5.  T-Mobile

First Seen: 11/29/14
Last Seen: 12/8/14
Top Sites: msn.com, ebay.com, pandora.com, youtube.com
Dimensions & Type: 300 x 250, 42 kb swf

4.  Toys"R"Us (Geoffrey, LLC)

First Seen: 11/30/14
Last Seen: 12/1/14
Top Sites: yahoo.com, associatedcontent.com
Dimensions & Type: 970 x 250, 124 kb swf

3.  Best Buy

First Seen: 12/1/14
Last Seen: 12/2/14
Top Sites: aol.com
Dimensions & Type: 970 x 90, 25 kb swf

2.  Best Buy

First Seen: 12/1/14
Last Seen: 12/2/14
Top Sites: aol.com
Dimensions & Type: 300 x 600, 51 kb swf

1.  Sprint

First Seen: 12/1/14
Last Seen: 12/1/14
Top Sites: yahoo.com
Dimensions & Type: 300 x 250, 11 kb swf

Free Download:

Top Black Friday & Cyber Monday Advertisers including:

• Top 50 Black Friday Advertisers with difference in rank from 2013
• Top 50 Cyber Monday Advertisers with difference in rank from 2013