At the end of each quarter, we take a look back at the past few months to identify new trends and changes in social advertising. In Q1 of 2021, we saw dramatic changes in Facebook marketing throughout the UK. Food and grocery services pulled back while retailers came back into the lead. In addition, as we’ve seen in the US and other countries, messaging around Covid-19 and public safety took center stage.
In fact, from Q4 2020 to Q1 2021, only one advertiser remained in the top 5. Here we investigate how these advertisers used varied approaches, spending plans and set new Facebook marketing trends. Read the full report for more insights on Facebook advertising in the UK.
With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.