Everyone was fighting for a piece of the Black Friday pie this year but Sprint took the #1 spot as well as the #1 top creative by impression volume seen during the shopping holiday weekend. Verizon dropped from #1 in 2013 to #6 this year making way for Geoffrey, LLC (Toys"R"Us), Gap, Ford & Target to jump in the Top 5. See the top 5 below or download the top 50 here.
BLACK FRIDAY'S TOP ADVERTISERS:
Up 26 spots from 2013, Target broke the top 5 this year with a mostly direct approach at 62% of their total impressions. Youtube.com was the top site for the retailer and 411 unique creatives were detected throughout Black Friday weekend (11/27-11/30).
Why not buy a car on Black Friday? Moving up 12 spots from last year, Ford also had the #2 top creative for the weekend. Going 99% direct, yahoo.com, autotrader.com and cars.com were the auto giant's top targeted sites.
Taking an opposite approach from Ford, GAP jumped from #71 in 2013 to #3 with a combination of ad network (81%) & DSP (19%) buys. 6 unique creatives were detected with the top sites being drudgereport.com, walmart.com and pandora.com
Unranked last year, the major toy retailer made a splash this year with a direct approach accounting for 98% of all total impressions. 106 unique creatives were seen throughout the weekend and with yahoo.com, toysrus.com and ew.com being the top targeted sites.
And the 2014 Top Black Friday Advertisers is...Sprint! Coming in at #5 on last year's list, Sprint leaped to the top with a direct approach at 97% of total impressions. 38 unique creatives were detected with 4 of Sprint's making our Top 10 Black Friday Creatives list.
Top Black Friday & Cyber Monday Advertisers including:
- Top 50 Black Friday Advertisers with difference in rank from 2013
- Top 50 Cyber Monday Advertisers with difference in rank from 2013