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Pathmatics Blog

2020 CPG Advertising Insights & Marketing Trends

February 11 2021 by Sarah Fleishman

Who were the top advertisers in CPG during 2020?

Proctor and Gamble (P&G) once again beats out the competition by nearly three-times the spend of #2 Unilever.

But Nestle and The Hershey Company aren’t far behind. In fact, Nestle raked in more impressions than Unilever,  with less ad spend. How? It might be due to Nestle’s high investment in social, spending 40%, 25%, and 21% on Instagram, Twitter, and Facebook respectively. 

Twitter is the top choice for Nestle, Kraft Heinz

While we won’t see this high of an investment in social channels from many of P&G or Unilever’s top brands, Nestle isn’t alone. #10 Kraft Heinz also poured 25% of its 2020 budget into Twitter.  Anyone hungry?

Want more CPG advertising insights? Download our CPG report for deeper insights.

Top advertisers, sites, in CPG digital ad spend

About Author
Sarah Fleishman

With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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