Who were the top advertisers in CPG during 2020?
Proctor and Gamble (P&G) once again beats out the competition by nearly three-times the spend of #2 Unilever.
But Nestle and The Hershey Company aren’t far behind. In fact, Nestle raked in more impressions than Unilever, with less ad spend. How? It might be due to Nestle’s high investment in social, spending 40%, 25%, and 21% on Instagram, Twitter, and Facebook respectively.
While we won’t see this high of an investment in social channels from many of P&G or Unilever’s top brands, Nestle isn’t alone. #10 Kraft Heinz also poured 25% of its 2020 budget into Twitter. Anyone hungry?
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