In 2019, we unveiled our extended Facebook advertising data coverage to several new markets, including Germany. Through Pathmatics' expansion, marketing professionals and brands with a presence in the German market could obtain valuable insights and data into the country's digital ad landscape to make educated decisions about how they invest their advertising dollars.
As we review the first quarter of 2021, our data nerds analyzed Germany's top five advertisers on Facebook from creative direction to investment strategy.
In 2020, Germany's top advertising brands included Deutsche Telekom (T-Mobile), British telecommunications company Vodafone, Sky plc (British Sky Broadcasting), grocery store chain ALDI Inc., and Spotify. Now, only three months into the new year, we're seeing familiar faces resurface like Deutsche Telekom (T-Mobile) with new contenders leading hot out the gate, including Wix.com and Brown-Forman Corporation.
Both a creative and data-driven marketer, Randi has spent over a decade developing and building brand identity and driving go-to-market strategy for B2B SaaS companies. She earned her MBA from UC, Denver.