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Pathmatics Blog

Top Advertisers on Facebook in 2020 H1: Pathmatics Report

August 11 2020 by Sarah Fleishman

Which brands spent the most on Facebook this year so far? Our H1 Facebook report has the scoop. 

It's been a year of changes for Facebook Advertisers. First, COVID-19 and stay-at-home orders around the country made brands rethink how, when, and where to engage with consumers. Next, a wave of Facebook advertiser boycotts caught fire in late June, causing big and small brands alike to take a stand. Still, spending was high throughout the first half of 2020.

2This chart shows just some of the major brands who began to pull ad dollars from Facebook at the end of June

Download our H1 2020 US Facebook Report to learn: 

  • Which CPG, tech, and retail brands spent the most in the first half of 2020
  • Surprising newcomers to the top 10 across categories including D2C, political, and government
  • A look at the advertisers who joined the July Facebook boycotts



About Author
Sarah Fleishman

With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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