It's been a year of changes for Facebook Advertisers. First, COVID-19 and stay-at-home orders around the country made brands rethink how, when, and where to engage with consumers. Next, a wave of boycotts caught fire in late June, causing big and small brands alike to take a stand. Still, spending was high throughout the first half of 2020.
This chart shows just some of the major brands who began to pull ad dollars from Facebook at the end of June
Download our H1 2020 US Facebook Report to learn:
Which CPG, tech, and retail brands spent the most in the first half of 2020
Surprising newcomers to the top 10 across categories including D2C, political, and government
A look at the advertisers who joined the July Facebook boycotts
With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.