Top Mobile Advertisers Q2 2014

Key Findings:

The top mobile advertiser in the US in Q2 was Progressive Insurance.
For the top 1,000 mobile advertisers, more campaigns are being bought programmatically vs. desktop campaigns.
The top ad unit for smartphones is 300x250, which accounts for approximately 38 percent of all phone impressions

Full report includes top mobile advertisers, top mobile creatives, display vs. mobile programmatic buying, the top mobile specific formats and more mobile advertising data.

Click here to download the complete Mobile Advertising Report for Q2 2014.

TOP 10 MOBILE WEB ADVERTISERS:

Progressive Insurance tops the list for Q2 as the Top Mobile Web Advertiser. AT&T follows and is also a top 3 Desktop Advertiser.

TOP MOBILE SPECIFIC FORMATS:

Top_Mobile_Specific_formats

About Author

Gabe Gottlieb

A self-proclaimed "data hound," Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees, in Engineering and Finance, from the University of Pennsylvania and the Wharton School of Business.