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Top Mobile Advertisers Q2 2014
September 29 2014 by Gabe Gottlieb


Key Findings:
- The top mobile advertiser in the US in Q2 was Progressive Insurance.
- For the top 1,000 mobile advertisers, more campaigns are being bought programmatically vs. desktop campaigns.
- The top ad unit for smartphones is 300x250, which accounts for approximately 38 percent of all phone impressions
Click here to download the complete Mobile Advertising Report for Q2 2014.
TOP 10 MOBILE WEB ADVERTISERS:
Progressive Insurance tops the list for Q2 as the Top Mobile Web Advertiser. AT&T follows and is also a top 3 Desktop Advertiser.
TOP MOBILE SPECIFIC FORMATS:
About Author

A self-proclaimed "data hound," Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees, in Engineering and Finance, from the University of Pennsylvania and the Wharton School of Business.
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