For the consumer, you wouldn’t know the difference between an ad placement that was purchased directly from the site itself, or a placement that was automatically filled by a series of complex actions from ad services and targeted to you by your demographic. You simply just see an ad load on a site. This usually works out well, you’re browsing AOL and an ad pops up for a new product you love, and one perhaps you wouldn’t have known about otherwise. But this is not always the case, as we have seen play out in the media and social media in recent weeks, your creatives may not always end up on the sites you want them to.
Kellogg, AppNexus, et al vs. Breitbart
Who is Breibart Selling Impressions To?
Who’s to Blame?
"It has also shone a light into a long-standing issue of digital media: Marketers often have no idea where their ads run." -Digiday
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