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U.S. Digital Ad Spending Reached $23.5 Billion in Q2 2022

July 25 2022 by Yuwen Huang

Digital advertising platforms in the United States have grown quarter-over-quarter from Q1 2022. Pathmatics’ latest Q2 2022 Data Digest, available now, reveals that digital ad spend in the U.S. reached $23.5 billion, an 11.7 percent increase from Q1 2022.

In Q2 2022, social media such as Facebook, Instagram, Twitter, TikTok, and Snapchat made up 61 percent of total ad spending on social channels in the U.S. Display and video ads followed with 24 percent and OTT with 15 percent. While Facebook still reigns as the No. 1 platform by ad spend in Q2 2022, TikTok is the fastest-growing platform, showing a significant increase in growth at 33 percent to $1.2 billion.

tiktok-q2-data-digest-pm

Dive into more quarterly insights such as Top Advertisers, Categories, Publisher platforms and more. This report also includes:

  • Rankings of the Top Advertisers/ Categories by digital ad spending in the quarter
  • A breakdown of ad spend by device in the quarter
  • Creative strategies from target advertisers 
  • Stories of the quarter, highlighting popular Easter and Mother’s Day themed ads and Uber and Lyft’s digital ad strategy as gas prices continue rising. 

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About Author
Yuwen Huang

After earning her BS in Statistics, Yuwen had 3 years of experience in marketing & purchasing strategy analysis. She then made the transition to the digital advertising industry in 2021 and has been focusing on digital ad analysis, competitors’ comparison analysis.

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