Pathmatics Blog

Using Digital Ad Intelligence To Boost Performance

February 14 2018
how_ad_intel_can_boost_performance
how_ad_intel_can_boost_performance

To use ad intelligence or not use ad intelligence, how does this affect you and your day-to-day? You’ve launched your campaign, but how can you refine your direct and programmatic strategy to be more successful?

Today's marketers need to be agile and informed to stay ahead of the pack. Taking on another data source to understand digital trends and see which brands are advertising where requires time. But, a digital solution offers transparent way to streamline your competitive research and campaign reporting.

How Ad Intelligence Can Boost Performance.pngFrom deciding if ad intelligence is worth it, to convincing your brand manager to spend more on competitive intelligence so you can effectively monitor your landscape across digital channels, it's not easy to determine where your strategy stands.

This ebook covers what ad intelligence is to brands, pros and cons for investing in a tool, how intelligence can provide ROI and increase your digital budget, while also identifying ways of benchmarking against your competitor.

Digital advertising intelligence provides the necessary data to adjust your strategy in real-time and react to competitors. Learn more with this resource.

Download The Ebook

 


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About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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