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Video: Rise of the D2C Disruptors

April 05 2019
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bigstock-Typing-On-Laptop-Close-up-Man-233874868

We all know it--direct-to-consumer (D2C) brands have become widely successful, and at the Adobe Summit last week I had the chance to share a bit of data about these brands and how they are shifting the industry.

Total spend by brand

During the session I analyzed data across social, native, desktop display and video, and mobile display and video for the major D2C brands, all of which match the following criteria: 

  • Category disruptors  
  • Mobile native brands (app-centric companies)
  • Brands where marketing drives the majority of growth

D2C brand spend month over month 

Watch the video below for a take a deep dive into the creative, spending, and flighting strategies of top D2C brands including Casper, Peloton, Netflix, MeUndies, and more.

 

You might also like...

>  The Evolving Strategies of D2C Disruptors

>  Best Practices for Incorporating Digital Into Your Marketing Mix Models

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About Author

William Merchan

William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief marketing officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.

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