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Pathmatics Blog
Ad Intelligence 101 |


We'd Say 2018 Was Something Magical

December 18 2018 by Sarah Fleishman

As 2018 comes to a close we can't help but reminisce on some of the major strides we made throughout the year.

We began 2018 with a tired logo and website that needed a refresh and a goal to grow our business by double digits. By the end of the year, we launched a complete rebrand, built a new website, added two strategic partnerships to our arsenal, announced a new round of funding, grew our team by 50%, and saw growth of over 37% in new business. Our product and users also crossed some amazing milestones with over 7 Petabytes of digital marketing data analyzed and users logging 42,000+ hours in the platform.

Let's look at some of the highlights: 

Powering social data for Kantar Media

In September we announced our exclusive partnership with Kantar Media to power social advertising data into their suite of digital offerings. This partnership allowed Kantar to offer a broader range of advertising data to their clients across traditional, digital, and social media, bringing greater transparency to the advertising landscape for all Kantar users.

Integration into Neustar's marketing mix modeling solution

Pathmatics digital marketing intelligence data is now available as part of Neustar's marketing mix modeling solution, helping marketers better allocate their investments across social, video, display, mobile, and native advertising. With the Pathmatics integration, Neustar's clients are now able to view granular share of voice metrics as part of their marketing mix models.

Mintel & SPH Ventures invest $3 Million

This year we secured an additional $3M in funding from Mintel and SPH Ventures. They join existing investors Upfront Ventures, BDMI, Baroda Ventures, Daher Capital, and Karlin Ventures in supporting the future growth of Pathmatics.

New look & feel

As you've probably noticed, this year brought about a major change for the Pathmatics brand including a new logo, colors, and brand identity. While we will always remain true to our mission of bringing transparency to digital advertising, we didn't feel that our brand truly represented all that we stood for--until now. Responding to direct feedback from our customers and partners, we've reimagined our brand identity to represent the magic that we bring to our customers everyday.

Website refresh

No rebrand is complete without a new website, so we started from scratch to re-imagine and redesign our website to truly showcase who we are and what we do. Aside from the basics, like an in-depth explanation of Pathmatics Explorer, customer testimonials and case studies, you'll also find more about the minds behind Pathmatics with our employee spotlights and Pawmatics page.

If you think this sounds like a lot, 2019 is shaping up to be an even more exciting year, with new product features, resources, and partnerships already in the works. We can't wait for you to see what we have in store.

We wish everyone a great holiday season and a happy, healthy new year!

About Author
Sarah Fleishman

With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.

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