We are excited to announce the recent acquisition of WhatRunsWhere, bringing aboard an ad intelligence solution for smaller operations into the Pathmatics family. As a company, we have respected the technology, service, and team WhatRunsWhere (WRW) has developed. With this acquisition, we can now serve the entire marketplace to achieve our mission of bringing transparency to the digital ad space.
WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web. Comparably, Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, ad paths, and whether brands elected to employ an ad exchange, or buy ads direct from publishers.
“Digital advertising is not just for big brands with big budgets,” said Gabe Gottlieb, CEO of Pathmatics. “Small and mid-sized brands are also investing in online campaigns and need powerful tools to ensure their resources are being maximized. With our acquisition of WhatRunsWhere, Pathmatics is now able to serve all players in this market.”
WhatRunsWhere will continue to operate its distinct product while both teams internalize product development efforts. This will not affect Pathmatics AdRoutes customers, only expand product offerings to a wider audience of business sizes.
Thank you to our amazing customers for helping us grow Pathmatics, and bring transparency to the digital advertising landscape.