"In the 90 days from March 15 to June 13, digital-ad research firm Pathmatics estimated spending on ads that ran before YouTube videos or displayed on the YouTube site fell by 17% to $739 million, compared with the previous 90 days. However, when compared to the same period in 2016, such spending rose by 50%, according to the data." -WSJ
Who is Advertising on YouTube Now?
Below are charts of the current top ad spenders on YouTube over the last seven days, by device-type, covering desktop/display, desktop video (pre-roll), and mobile video (mobile web pre-roll).
Data from June 22nd - June 28th, 2017.
A Look At Lyft
The ride-sharing giant responded to the YouTube controversy by pulling all of their creatives from the publisher during the months of April and May. Before that, YouTube consumed 36% of the brand’s budget in March - totaling over $118K. On March 23rd, their ads disappeared from the site until nearly three months later on June 14th. Now, YouTube is back at the top of Lyft's top sites accounting for nearly 50% of the brand's digital spend for the month of June, after only running creatives for half of the month.
To read more on the brands that resumed advertising on YouTube, check out these recent articles on Digiday and Wall Street Journal:
- ‘More of a blip’: Boycotting brands are back on YouTube
- How YouTube handled its brand-safety crisis
- YouTube Wins Back Some Marketers After Ad Uproar, but Others Stay Away